BlueSpire Strategic Marketing - Marketing That Inspires
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Content Marketing

The content you provide your market has the power to inspire -- to change consumer behavior for the better. BlueSpire specializes in content marketing for fully integrated campaigns that include custom publications as well as digital platforms.

Health and wealth are two of the most important topics to today’s consumers. Our award-winning editorial and design teams will create content that can be used to fulfill your marketing goals, regardless of your audience.

All content is created by experts in their fields. Our healthcare content is reviewed by a medical board of physicians and our financial writers are all Series 6 and/or Series 7 trained. A Certified Retirement Counselor (CRC) is also on staff to ensure we’re addressing the concerns of the ever-growing baby-boomer audience.

Our content marketing and custom publishing services can be designed to work independently or in conjunction with any of our strategic marketing or digital marketing solutions.

 

Custom Publications

Custom publishing is content and design tailor-made to your organization. It allows you to communicate to your audience in a way no other channel can, with content and graphics that link your brand to your target audience – without competing ads.

Whether your intended market is a current or prospective customer, a custom publication can differentiate you from the competition. And it's what your customers want. A recent survey found that 7 in 10 consumers say they prefer to get information about a company in a collection of articles, rather than in an ad.

Your team of content strategists at BlueSpire Strategic Marketing helps you reach your market through multiple custom publishing channels including newsletters, custom magazines, annual reports, marketing collateral and direct mail.

BlueSpire’s Custom Publications are:

  • Customized with messages targeted to your audience in your company’s voice
  • Designed to complement your organization’s unique brand
  • Developed, written and printed to your specifications

BlueSpire’s Ready-to-Customize Publications are:

  • Easy on your time and budget
  • Designed with a professional look and feel that includes some customization to complement your organization’s branding
  • Available covering a wide range of topics that include general community health, women’s health, wealth management, kids and teens money tips and more

Contact us for a free consultation to find what publication service might be right for your organization.

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