Content Strategy
The content you provide your market has the power to inspire and to change consumer behavior for the better. BlueSpire specializes in content strategy, including content planning, content creation and content optimization for fully integrated campaigns that include custom publications as well as digital platforms.
Our content strategists have an average of 15 years experience centered on customer acquisition, retention, education and awareness. Content marketing industry specialties include:
-
Healthcare. Hospitals, health systems, HMOs, clinics, medical centers, health insurance providers, foundations, service lines, managed care, Medicare and Medicaid plans. All healthcare content is reviewed by a medical board of physicians.
-
Financial services. Banks, credit unions, insurance companies. Retail, business, treasury management, private banking, wealth management, insurance, investment, retirement plan participant and sponsor, and trust services. Series 6 and Series 7 trained writers and a Certified Retirement Counselor on staff.
-
Corporate. Franchises, retail, manufacturing, energy and more.
-
Nonprofit. Associations, educational institutions, foundations, government, union.
-
Age-segmented. Kids, teens, young adults, seniors.
-
Translation services. All languages.
In addition to our custom content services, our clients have access to an online article library containing more than 1,000 marketer-ready, educational, engaging and informative articles that can be edited to reflect their brand and call to action.
Ready to implement a content strategy? Contact us for a free content strategy assessment.
Related Blog Posts: