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Strategic Marketing Services

Improve your marketing ROI with a solid marketing strategy. Whether you’re looking to enhance your brand, build a custom marketing plan or study customer satisfaction, our marketing strategists will craft your strategy upfront to ensure ongoing success.

Every successful brand has a competitive advantage – its unique voice in the marketplace. We know how to discover your brand’s voice and will create a strategic marketing plan that seamlessly integrates your voice and unique positioning with your digital marketing and content marketing efforts.

 

ROI Measurement

Establishing benchmarks and tracking the return on investment (ROI) of your marketing efforts helps you create more effective marketing plans to meet your objectives.

BlueSpire Strategic Marketing’s dedicated marketing analysts work closely with healthcare, financial services, and corporate marketers on segmentation and ROI tracking programs to ensure your metrics have meaning and provide results.

Tracking, targeting, segmentation and metrics available for:

  • Print publications
  • Direct mail
  • Email marketing
  • Websites
  • Social media
  • Search engine marketing

We start the ROI process with you the same way we start our partnership with you: through discovery. In our effort to understand your objectives, we ask what you’re trying to measure. Reader demographics? Familiarity with your services? Call volume? Then, we ask how you’re equipped to measure it. Who’s handling your email inquiries? How do you process BRCs? Do you have a call center?

Contact us for a free ROI measurement consultation.

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