Establishing benchmarks and tracking the return on investment (ROI) of your marketing efforts helps you create more effective marketing plans to meet your objectives.
BlueSpire Strategic Marketing’s dedicated marketing analysts work closely with healthcare, financial services, and corporate marketers on segmentation and ROI tracking programs to ensure your metrics have meaning and provide results.
Tracking, targeting, segmentation and metrics available for:
Search engine marketing
We start the ROI process with you the same way we start our partnership with you: through discovery. In our effort to understand your objectives, we ask what you’re trying to measure. Reader demographics? Familiarity with your services? Call volume? Then, we ask how you’re equipped to measure it. Who’s handling your email inquiries? How do you process BRCs? Do you have a call center?
Contact us for a free ROI measurement consultation.
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