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Covenant Living Communities & Services

Challenge

Covenant Living Communities & Services sought a strategic partner to help them address a significant decline in overall occupancy across their 12 Continuing Care Retirement Communities (CCRCs).

Bluespire delivered a plan for a 3-year turnaround with a goal to raise all the communities above 90% occupancy.

Engagement

Bluespire designed and executed a sales training curriculum and increased sale-ability by advising on residential, operational and contract updates. Through an aggressive online marketing strategy that included a pay-per-click (PPC) and organic search strategy, they produced a record number of inquiries at a drastically reduced cost-per-lead.

Covenant Living Communities & Services

Impact

Covenant Living Communities & Services generated $86.9 million in net new entrance fees on 885 move-ins over two years. In addition to the successful financial numbers,  the organization saw overall occupancy across the organization increase by almost 5%.  As a result of increased occupancy and adjustment of entrance and monthly service fees, Covenant Living Communities & Services had their BBB+ rating from Fitch and S&P affirmed.

850

Move-ins

21,000

Inquiries

10,421

Total leads

Strategy insight

To move the needle on occupancy, dig deep into sales processes and pricing structures to find solutions.