Challenge
Covenant Living Communities & Services sought a strategic partner to help them address a significant decline in overall occupancy across their 12 Continuing Care Retirement Communities (CCRCs).
Bluespire delivered a plan for a 3-year turnaround with a goal to raise all the communities above 90% occupancy.
Engagement
Bluespire designed and executed a sales training curriculum and increased sale-ability by advising on residential, operational and contract updates. Through an aggressive online marketing strategy that included a pay-per-click (PPC) and organic search strategy, they produced a record number of inquiries at a drastically reduced cost-per-lead.
