Opportunity
Novation’s website needed an overhaul. They saw a redesign as an opportunity to convey its brand promise to its members and non-members. That promise was to provide more than a transactional experience by becoming a great partner and trusted advisor in navigating life’s milestone. In addition, they needed a website that was easier to use, had a creative and clean design, and incorporated their online banking applications to drive more membership to digital services and offerings.
Engagement
Bluespire developed a website with a refreshing, upscale professional design, compelling content, more online features and user-friendly navigation. Innovation and interactive design solutions communicated brand promise through a “life-stages” banner that encouraged members to explore various financial milestones. Improved user experience (UX) included an upgraded member login, an ATM locator and helpful quick links (calculators, rewards, contact us).
