Coloplast created several consumer websites focused on educational material and patient advocacy. The sites were functional but lacked consistent strategy. A new approach was needed, and the marketing department required a roadmap to provide organizational planning and structure.
Bluespire organized and conducted a strategy workshop for the combined marketing teams at Coloplast, which allowed them to participate in crafting a new trajectory for the organization. The interactive nature of our approach ensured that everyone's voice was heard - and priorities were agreed upon based upon the corporate objectives.
Bluespire then went a level deeper to suggest projects and tactics, determine dependencies and build a project-based road map that leveraged lower cost channels, and targeted PPC and remarketing ads.