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Searstone

Challenge

Searstone was experiencing lackluster performance with their in-market advertising and marketing campaigns and sought to reinvigorate their efforts. Their marketing goals were to increase inquiries and qualified leads.

Engagement

After implementing C2, Bluespire’s PaaS, a lead-generation and website hosting software, the team strategized and deployed a robust, integrated marketing campaign of trackable, measurable tactics, including paid search (PPC), organic search (SEO) remarketing, direct mail and print advertising. To complement the  technology tools and tactics, Bluespire provided training and strategic guidance to Searstone’s sales team.

Searstone

Impact

The integrated marketing effort generated 2,992 inquires and 1,214 qualified leads in the first two years. With C2 tracking, measuring and reporting capabilities cost-per-inquiry for the web dropped to $22.

55

Move-ins

50k

Direct mail pieces in first year

91%

Occupancy Rate

Strategy insight

True integration provides end-to-end insights and cost savings at every step.