HealthCare, Financial & Senior Living Marketing Agency | Bluespire Marketing
SearStone

Opportunity

Searstone was experiencing lackluster performance in their marketing efforts, and sought to reinvigorate their marketing and communications efforts. Their final goal was to increase inquiries and qualified leads.

Engagement

After implementing proprietary lead generation and website hosting software Community Center, Bluespire strategized and executed a robust, integrated marketing campaign of fully trackable, measurable and reportable tactics including PPC, SEO, remarketing, direct mail, and print advertising. Along with the technology tools, Bluespire provided training and strategic guidance to Searstone’s sales team.

SearStone

Impact

The integrated marketing effort generated 2,992 inquiries and 1,214 qualified leads in the first two years. With Community Center tracking, measuring and reporting capabilities cost-per-inquiry for the web dropped to $22.

55

Move-ins

50k

Direct mail pieces in first year

91%

Occupancy Rate

mar tech insight

Know your audience: SearStone’s redesigned website appealed directly to seniors and adult children, featuring adjustable text sizes along with Community Center modules myBrochure, event calendar and photo gallery.