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Longwood at Oakmont

Challenge

Longwood at Oakmont needed to drive more traffic to their web properties to increase interest and generate qualified leads.

Engagement

Bluespire planned and implemented a strategic digital marketing campaign that included organic search optimization (SEO), local SEO, paid search (PPC) and digital display advertising. Throughout the year, the team reported on results and optimized individual tactics to increase results.

Longwood at Oakmont

Impact

Traffic and engagement increased as a result of Bluespire’s digital marketing campaign. Using A/B testing, ad extensions, dynamic search ads and other optimizations, the campaigns built momentum and netted improvements in all key metrics year over year. 

7%

Click-through rate increase

17.5%

Overall sessions increase

372%

Goal completion increase

Strategy insight

Digital marketing campaigns aren’t meant to set and forget. Measure and optimize frequency to boost conversions.

 
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