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The Covington

Challenge

The Covington, a Life Plan community in Aliso Viejo, CA, was experiencing a lower than budgeted census and needed an impactful campaign to nurture existing leads and drive new inquiries that would quickly convert to sales.

Engagement

Bluespire developed an integrated marketing campaign that included a 3D mailing, direct mail, newspaper and digital advertising, and guerilla marketing. The creative was designed to make a splash in the marketplace promoting sweet savings.

The Covington

Impact

The campaign, which ran for 3 months, generated almost 300 leads converting into 58 qualified leads, resulting in a larger pipeline and an increase in census.

$552

Campaign cost per inquiry

5

Move-ins

1

Deposit as a direct result of the campaign

Strategy insight

Combine traditional and out-of-the-box thinking when you need to yield fast results.