HealthCare, Financial & Senior Living Marketing Agency | Bluespire Marketing

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UMRC & Porter Hills needed to continue generating leads, but like most communities across the country, they were unable to have in-person events because of COVID-19.


Bluespire developed a virtual event series by helping to coordinate speakers and set up informational seminars. Bluespire promoted the series with a creative marketing campaign via direct mail and email. These were sent to a purchased mailing list with appended emails. Since the series spanned a period of three months, Bluespire sent prospects timely event reminders via direct mail and email.


The campaign generated over 309 RSVPs and kept all UMRC & Porter Hills Communities top of mind. In addition, it gave the sales team a reason to continue nurturing their leads.




Campaign cost per inquiry


Deposit as a direct result of the campaign

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