UMRC & Porter Hills needed to continue generating leads, but like most communities across the country, they were unable to have in-person events because of COVID-19.
Bluespire developed a virtual event series by helping to coordinate speakers and set up informational seminars. Bluespire promoted the series with a creative marketing campaign via direct mail and email. These were sent to a purchased mailing list with appended emails. Since the series spanned a period of three months, Bluespire sent prospects timely event reminders via direct mail and email.