HealthCare, Financial & Senior Living Marketing Agency | Bluespire Marketing

Bluespire is actively monitoring COVID-19 and the impact on your specific industry.

bXpert! Industry specific insight catered by Bluespire.

Opportunity

UMRC & Porter Hills needed to continue generating leads, but like most communities across the country, they were unable to have in-person events because of COVID-19.

Engagement

Bluespire developed a virtual event series by helping to coordinate speakers and set up informational seminars. Bluespire promoted the series with a creative marketing campaign via direct mail and email. These were sent to a purchased mailing list with appended emails. Since the series spanned a period of three months, Bluespire sent prospects timely event reminders via direct mail and email.

Impact

The campaign generated over 309 RSVPs and kept all UMRC & Porter Hills Communities top of mind. In addition, it gave the sales team a reason to continue nurturing their leads.

309

RSVPs

$284

Campaign cost per inquiry

1

Deposit as a direct result of the campaign

mar tech insight