UMRC & Porter Hills needed to continue to generate leads, but like most communities across the county, they were unable to rely on in-person events because of COVID-19.
Bluespire coordinated speakers and information seminars to launch a virtual event series. The series was promoted with a creative marketing campaign via direct mail and email. These were sent to a purchased mailing list with appended email. Through use of a well-defined target list, Bluespire executed a 3-month campaign that produced results.