Bluespire is actively monitoring COVID-19 and the impact on your specific industry.

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UMRC & Porter Hills

Challenge

UMRC & Porter Hills needed to continue to generate leads, but like most communities across the county, they were unable to rely on in-person events because of COVID-19.

Engagement

Bluespire coordinated speakers and information seminars to launch a virtual event series. The series was promoted with a creative marketing campaign via direct mail and email. These were sent to a purchased mailing list with appended email. Through use of a well-defined target list, Bluespire executed a 3-month campaign that produced results.

UMRC & Porter Hills

Impact

The campaign generated 309 RSVPs and kept all UMRC & Porter Hills Communities top of mind. In addition, it gave the sales team a reason to continue nurturing leads.

309

RSVPs

$284

Campaign cost per inquiry

1

Deposit as a direct result of the campaign

Strategy insight

When market conditions shift, it’s important to be agile.  Align your strategy to produce results.