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Artis Senior Living

Challenge

Artis Senior Living, with over 20 Memory Care Assisted Living communities in operation and more in development, needed to build overall awareness for their brand and educate on the very specific approach to their service model. With a continuously expanding footprint, Artis needed an advertising strategy to provide efficiencies with an impact on the bottom line.

Engagement

Bluespire developed a brand story and visual elements to clearly communicate Artis’ unique approach to care. New branding was rolled out in multiple channels:

  • Redesigned corporate and over 25 community sites in just under 4 months.
  • Traditional media plan inclusive of print, television and radio for each community with all new creative elements.
  • Digital marketing plan with all new creative elements.
  • E-newsletter campaign planning, design and implementation.

Cost and production efficiencies were maximized for this multi-community organization.

Artis Senior Living

Impact

Recent focus groups have shown an increase in product knowledge. Overall website traffic shows an increase with branded search volume up, indicating a significant increase in overall brand awareness. The new digital marketing approach immediately yielded improvements with increases in overall traffic and decreases in click spend.

103%

Increase in organic branded searches

237%

Increase in users searching by brand and product

17 out of 22

communities show an increase in brand search

Strategy insight

Vesting in a well-defined brand story and marketing plan is key to driving efficiencies downstream.