A powerhouse regional pediatric specialty care organization is doing world class work in a crowded local market. They are overshadowed by a large and successful children’s hospital with great brand awareness and name recognition. Their previous agency had focused on building brand awareness through traditional media, but lacked a unified strategic approach when it came to digital marketing.
Bluespire created a unified strategic plan leveraging the organization’s compelling existing content. The strategy drives traffic through paid search, display and content marketing with the goal of increasing the provider’s footprint nationally and shoring up market share regionally.