Hillside Village Keene, a brand new “blue-sky” community, needed to educate and persuade new prospects about many factors; from the feasibility of the project timeline, to affordability of care and the promise of Lifecare – a new idea to many. All with the goal of meeting the financial goals set by the bank.
Bluespire developed a brand identity and launched a new website. They worked with the Hillside Village team to create onsite spaces and initiate events to retain depositors and expedite the sales process. Utilizing Bluespire’s proprietary Community Center lead generation platform in combination with in-person and direct marketing, the team nurtured and managed leads.