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Hillside Village Keene


Hillside Village Keene, a new “blue-sky” community, needed to raise awareness with prospects and persuade them on the feasibility of the project timeline, contract affordability and the promise of Lifecare – a new idea to many.  All with the pressures of meeting the financial goals set by their investors.


Bluespire began by developing a brand identity and website,
utilizing their proprietary C2 hosting and lead generation platform.
C2 empowered the Hillside Village team to leverage a combination
of in-person and direct marketing, to nurture and manage leads. On-site spaces and events were created to retain depositors and expedite the sales process.

Hillside Village Keene


Almost a year from opening, nearly 100 depositors paid 10% of the price of their apartment, and a many placed a hold or joined a waiting list.
The high number of preconstruction depositors positively impacted the community’s financing terms, and Hillside Village was able to meet its timelines and occupancy goals.


Online referrals


Sales goal in 12 months


Per PPC inquiry

Strategy insight

To meet aggressive sales goals, centralize lead gathering data to provide personalized follow-up and nurturing.

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