Hillside Village Keene, a new “blue-sky” community, needed to raise awareness with prospects and persuade them on the feasibility of the project timeline, contract affordability and the promise of Lifecare – a new idea to many. All with the pressures of meeting the financial goals set by their investors.
Bluespire began by developing a brand identity and website,
utilizing their proprietary C2 hosting and lead generation platform.
C2 empowered the Hillside Village team to leverage a combination
of in-person and direct marketing, to nurture and manage leads. On-site spaces and events were created to retain depositors and expedite the sales process.