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Hillside Village Keene

Challenge

Hillside Village Keene, a new “blue-sky” community, needed to raise awareness with prospects and persuade them on the feasibility of the project timeline, contract affordability and the promise of Lifecare – a new idea to many.  All with the pressures of meeting the financial goals set by their investors.

Engagement

Bluespire began by developing a brand identity and website,
utilizing their proprietary C2 hosting and lead generation platform.
C2 empowered the Hillside Village team to leverage a combination
of in-person and direct marketing, to nurture and manage leads. On-site spaces and events were created to retain depositors and expedite the sales process.

Hillside Village Keene

Impact

Almost a year from opening, nearly 100 depositors paid 10% of the price of their apartment, and a many placed a hold or joined a waiting list.
The high number of preconstruction depositors positively impacted the community’s financing terms, and Hillside Village was able to meet its timelines and occupancy goals.

121

Online referrals

70%

Sales goal in 12 months

$57

Per PPC inquiry

Strategy insight

To meet aggressive sales goals, centralize lead gathering data to provide personalized follow-up and nurturing.

 
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