Gillette Children’s Specialty Healthcare Selects Bluespire as Long-term Partner for Digital Marketing Strategy and Services

November 27, 2019

Multiyear agreement reflects strong commitment to improving patient family
experiences and engagement

MINNEAPOLIS – Bluespire, a full-service digital marketing agency, is excited to announce that Gillette Children’s Specialty Healthcare retained the agency through 2023 as its strategic digital marketing partner. Bluespire will assist the team at Gillette Children’s in connecting families and children facing challenging and complex medical conditions.

Bluespire began collaborating with Gillette Children’s in 2018 to develop a deep understanding of patient journeys that children with significant healthcare challenges and their families face. Built on that understanding, Gillette Children’s has achieved significant results in reaching patient families at the right time in their care journeys.

Bluespire supports Gillette Children’s with healthcare marketing strategy and insight along with execution of digital marketing such as programmatic display, search, paid social media, user experience (UX) design, SEO and content development to engage with patient families.

Through effective marketing, delivering personalized and relevant content, Gillette Children’s website traffic has reached record levels. In addition, increased inquiries are connecting more patients to the care they need for conditions including cerebral palsy, neuromuscular disorders, scoliosis, craniofacial issues and brain injuries.

“Gillette Children’s is making breakthrough advances in leveraging digital marketing, content and technology to reach very specific patient and physician audiences with the right message, through the right channel, at the right time,” said Bluespire President and CEO Murad Velani.

“For patients and their families facing significant medical challenges, connecting them to care and providing the information they need at any point in the process is essential. We are enthusiastic about our partnership with Bluespire,” said Dennis Jolley, Vice President, Institutional Advancement for Gillette Children’s Specialty Healthcare.

About Gillette Children’s Specialty Healthcare

Founded in 1897, Gillette Children’s Specialty Healthcare was the nation’s first hospital for kids who have disabilities. Last year, nearly 25,000 families with children facing complex medical conditions such as cerebral palsy, epilepsy and traumatic brain injury, trusted Gillette Children’s to help their children thrive. Gillette Children’s tailors its care models specifically to the needs of its patients so they can achieve their highest potential. Visit to learn more.

About Bluespire

Bluespire is a full-service digital marketing agency focused exclusively on the complex, highly-regulated industries of healthcare, financial services and senior living. With over 25+ years of experience, Bluespire has a deep set of interdisciplinary expertise. Visit for more information.

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