Last month, top Twin Cities Healthcare leaders gathered at the Minneapolis/St. Paul Business Journal Health Care Update Forum. A common consensus — in a complex care system, an essential step in successful change is ensuring optimal outcomes while offering consumers a clear path to efficient care.
Transformation milestones in healthcare have been huge within the past decade, but improved access to data means organizations need to better engage patients and create more meaningful outcomes.
Here are 3 points to ponder in 2020:
1. Patient Expectations
Patients expect and deserve to have remarkable experiences that help them understand their healthcare options and journey through care. And their expectations of technology are at an all-time high. From a business perspective, that means near real-time integration of benefits and utilization of data (for care coordination and improved patient experience). From a clinical perspective, physicians must continue delivering on the value of having ongoing doctor-patient relationships. Creating ongoing relationships empowers patients to make health decisions that improve outcomes and reduce costs.
With nearly two-thirds of healthcare providers behind the curve in digital transformation, many organizations will be adopting technology and implementing new systems. They need to create customer-patient experiences that include responsive, navigable access to care, but also easy access to the care management process. And it needs to work within their lifestyles. Look to new ways to encourage patients to take part in their care. Use digital and mobile technologies to improve the patient experience, lower costs and improve efficiencies. And use digital solutions and services (mobile, analytics, cloud computing, security technologies) to drive efficiencies and data accessibility.
2. Big Data3
Be ready for exponential data and to begin proactively identifying care needs. Integrating technology now will prepare you to deliver personalized care driven by outcome data. While the Healthcare industry has not adapted to the big data movement as quickly as other industries, the potential of big data can modernize and transform medicine. With a smart integration of data, modern healthcare organizations can possibly revolutionize medical treatments and personalized medicine. Important big data uses include:
- Real-time monitoring and alerting. Improves outcomes/controls costs
- Predictive analytics. Helps to get ahead of no-shows, identify high-risk patients and save money
- Data generation, collection and analysis are expected to revolutionize the field of personalized medicine in the near future
3. Value of Every Patient Journey
Healthcare disparities persist in the U.S. and remain significant for communities of color. In Minnesota, closing the gaps in access to and delivery of quality care is a high priority for all healthcare systems. Leveraging human-centered design will promote empathy and health equity. Journey mapping provides a holistic view of the unique customer experience to highlight insights, pain points and indentify opportunities for improvement for all communities.
We know that better customer experience (CX) in healthcare engages patients, improves care outcomes and reduces costs. What transformation approaches can you leverage to improve the patient experience and your bottom line? A Bluespire healthcare strategist can help. Contact us today.