Driving Lead Generation for Senior Living Communities

June 24, 2020

Lead generation looks different in today’s environment.  How and where are you reaching prospects and how do you make them feel comfortable?

Our featured speakers answered these questions. Darrell Kramin, Digital Marketing Manager, Jennifer Kohnhorst, Director of Content Strategy, Tasha Coats, Media Strategist and Jessica Kraft, VP, Client Services & Strategy for our senior living clients provided their perspectives on the most impactful ways to leverage digital and traditional media, content and other critical marketing touch points to accelerate lead generation both during the COVID-19 crisis and beyond.

Discussion topics:

  • The marketing journey construct to ensure your strategies are adapting in our "New Normal"
  • The importance of helping prospects regain confidence with the right messaging and content for the times
  • The best practices for traditional media placement
  • Digital trends and how senior living communities can leverage digital marketing to drive lead generation
  • Using marketing automation for lead cultivation

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